SHARNEE THORPE - WANDERING FOLK
Textile designer and founder of Wandering Folk, Sharnee Thorpe is absolutely killing it in the online world. After studying a Bachelor of Arts in Textile Design in Melbourne, Sharnee began her journey of Wandering Folk. Now, with a massive 74.1k followers on Instagram, Wandering Folk is one of the most loved picnic brands in Australia and all over the world.
The Wandering Folk picnic rugs were developed out of necessity on a rainy camping trip where Sharnee found herself sitting on her swag to keep off the damp grass. She wanted to create a picnic rug that was not only practical but also aesthetically pleasing and eco friendly.
Wandering Folk has partnered with Rainforest Rescue which is an non-for-profit organisation that has been protecting and restoring rainforests in Australia and internationally since 1998. Their projects re-establish rainforests through planting, maintenance and restoration programs as well as purchasing and protecting high conservation value rainforest and preserving it's biodiversity.
Based in Byron Bay, the design process begins with Sharnee hand drawing each element to form a print pattern. This is then scanned into Photoshop and precise colouring begins. Once satisfied with the design, it is sustainably printed using a digital printing technique. This uses a lot less water than regular printing. The printing method and inks plus the UPF/Waterproofing treatment are all R.E.A.C.H compliant, which means that they do not harm you or the environment.